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Dry skin

Concerns · How to hold moisture

Dry skin

Dry skin is rarely about how much you moisturise. It is about how much water the skin manages to hold on to — and most routines leak.

A woman resting her fingertips against her cheek

What is actually going on

The outer layer of the skin is a wall of cells held together by lipids. When that barrier thins — hot showers, harsh cleansers, winter air, too much exfoliation — water escapes faster than the skin can replace it, and the surface turns tight, flaky and dull.

Holding moisture is a layering job: humectants to draw water in, something richer over the top to keep it there, applied while the skin is still damp. The order matters more than the price of the bottle.

What helps at home

  • Shorter, cooler showers, and a cream cleanser

  • Moisturiser onto damp skin, not dry

  • One exfoliation a week at most while the barrier recovers

In the clinic

Where a treatment can help

Talk it through first

A consultation is a conversation, not a commitment. Tell us what you are seeing and we will suggest the right next step — even when that step is not a treatment.

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